Marketing And Public Relations Professional

Action-oriented marketing and communications professional with nine years of experience building and leading integrated business-to-business marketing programs within the high technology marketplace.  Combines a creative, energetic work style with excellent project management abilities and a solid blend of interpersonal and business skills to develop and execute marketing activities with a focus on increasing revenue opportunities and expanding market share.  Background includes significant hands-on experience in the conceptualization, development and execution of innovative marketing and promotional campaigns. 

Areas of Expertise

Professional Experience

Work with clients to understand their business goals and target audiences.  Develop and execute marketing plans to support these goals.  Clients include a variety of small to medium businesses and non-profit organizations in a variety of industries including powersports, real estate investment, high technology, and construction.  Services include logo development, business supply creation, ad design/placement, press release creation/distribution, media relations, sales collateral development, direct mail and e-mail marketing campaigns, Web site development/optimization, and product management/marketing. 

Developed and executed all marketing and public relations activities for a privately-held networking organization.

Key Achievements

• Developed a new Web site and corporate intranet site
• Established a channel partner program to expand VITAL’s sales presence using VARs and integrators
• Utilized customer and competitive information to craft service offerings in line with VITAL’s operational strengths and market demand
• Created sales tools (i.e. brochures, presentations, selling guides, training programs, service definitions) to describe each of VITAL’s service offerings
• Presented the benefit of VITAL’s services to customers and prospects
• Interfaced with all functions of the organization including sales, IT and operations to ensure the company and its services met customer/market requirements

Directed the marketing communications, PR and IR activities for a publicly-held high-speed network access equipment manufacturer.

Key Achievements

• Led a staff of four marketing professionals as well as outside designers/freelancers and managed an annual budget of $1.2M
• Directed the development of a new corporate image
• Managed the production of new collateral materials to reflect the new image and strategy
• Planned and executed all aspects of public relations including corporate messaging and script development, writing and distribution of press releases, community relations, editorial calendar tracking and submission, and on-going public relations
• Supported investor relations activities by identifying investor conference opportunities, preparing financial press releases, conference calls and Webcasts, preparing investor kits, and handling investor communications within SEC full disclosure requirements

Developed and implemented the North American marketing and public relations initiatives for a publicly-held data networking service company.  (Note: TechForce Corporation was acquired by Equant in August of 1999).

Key Achievements

• Led an outside creative team as well as freelancers and managed an annual budget of $1M
• Managed the production of an interactive CD-Rom and corporate video
• Planned and executed participation in industry and analyst tradeshows and seminars
• Presented on the benefits of Network Management at a nationwide seminar series with audiences from 20-100 participants
• Developed and managed the production of all collateral material (datasheets, brochures, application stories, direct mail campaigns, and ad/article reprints) promoting the company and its services while maintaining a consistent image
• Executed print advertising campaigns in national trade publications including managing campaign development, placement and media buying
• Developed and produced the copy and design for the Annual Reports
• Managed and implemented internal and external acquisition communications to announce Equant’s acquisition of TechForce Corporation

Education

Bachelor of Business Administration, Management
Stetson University (Deland, FL)

Additional Skills

• Proficient with Microsoft Office Applications (Word, PowerPoint, Excel, Outlook, Access), Adobe Creative Suite (Illustrator, Photoshop, Image Ready, InDesign, Acrobat) and Dreamweaver
• Excellent organizational and verbal/written communication abilities