DEALERSHIP UNIVERSITY
INTRODUCES ONLINE PRODUCT KNOWLEDGE COURSES FOR POWERSPORTS
DEALERS
Courses Provide a New and Engaging
Way to Educate a Dealership’s Sales Staff on the
Features and Benefits of Kawasaki, Honda, Suzuki and
Yamaha Powersports Products
ATLANTA, Ga. -- May
22, 2006 -- Dealership University, a developer
of interactive training solutions for the powersports
industry, today announced the addition of 39 product
knowledge courses to its library of online powersports
training courses. These custom developed online
training courses offer dealers a systematic and engaging
way to educate and test their sales staff on the product
features and real-world customer benefits of leading
manufacturers’ powersports vehicles so they can
strengthen their presentations and close more deals.
Dealership University’s new product knowledge courses
currently consist of 39 courses covering the product features
and benefits of Kawasaki, Honda, Suzuki, and Yamaha powersports
vehicles. To create an engaging experience for course
participants and to aid in learner retention, each online
course features an interactive combination of audio, videos,
graphics, and text complemented by self-checks throughout. The
courses, segmented by manufacturer, product type and vehicle
class, present the product features, discuss the consumer
benefits of the features, and include a test to track the
participant’s comprehension and course completion. Additionally,
all Dealership University online training courses include
tracking features for dealers and managers to track the
progress of their individual employees.
“All too often dealership salespeople mention feature
after feature when speaking with an interested buyer, but
forget to explain how those features will affect the user’s
experience,” said Rod Stuckey, president of Dealership
University. “We have designed our new product
knowledge courses to educate salespeople on the product
features as well as the benefits of these features so salespeople
will be able to articulate the real-world product benefits
and intelligently answer customer questions during their
presentations.”
The new product knowledge courses are available immediately
via Dealership University’s online training interface. To
learn more about and to view a complete listing of the product
knowledge courses available through Dealership University,
go to http://www.dealershipuniversity.com/productknowledge.html.
About Dealership University
Dealership University (http://www.dealershipuniversity.com)
develops and delivers interactive sales and operational
training solutions for powersports dealers throughout
the United States. The company’s courses,
which can be delivered online or through onsite workshops,
include training for every facet of a powersports dealership
including Sales, Finance and Insurance, Parts and Accessories,
and Service. Dealership University’s proven training
courses help dealers gain greater control over their
dealership through consistent, engaging training that
offers greater flexibility and retention than traditional
powersports training methods.
# # # |
