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E-mail MarketingE-mail Marketing

Connect With Your Customers Easily and Affordably.

E-mail marketing is an easy and affordable way to stay in touch with your customers and prospects. In fact, according to the Direct Marketing Association, e-mail is faster and more affordable than traditional print mail, and, by some measures, it offers the best return on investment (about $43 per dollar spent) of any marketing channel.

Chasm Communications offers custom HTML e-mail design and production services to help clients in a variety of industries showcase new products, introduce staff, share company news, offer promotions/specials, and more. Chasm's skilled design team offers clients' 100% custom e-mail layouts designed to cut through the clutter of your target's inbox with a high-quality design that is fresh, original and effectively communicates your message by using the right combination of text, color and imagery consistent with your established brand identity.

Professional, high-quality e-mail design is vital for credibility, but not all e-mail services and clients display the designs the same.  Therefore, Chasm's custom HTML e-mail design services don't end with creating a great-looking layout.  Our skilled design team utilizes best practice methods to code your design and tests all e-mails to ensure they are properly rendered and readable in the most popular mail services and clients such as Outlook 2003, Outlook 2007, Entourage, Apple Mail, Gmail, and Yahoo.

With our custom HTML e-mail design service, Chasm's professional graphic designers will deliver:

  • 100% custom-made graphic layout using E-mail Marketing Design Best Practices
  • High-quality graphics*, optimized for fast loading
  • Professional XHTML coding tested for compatibility will all popular e-mail clients
  • Image hosting on an external web server
  • Trackable links (when distributed using Constant Contact)
  • Installation of your custom design in Constant Contact or any other email distribution service or software

*As part of our Custom HTML E-mail Design services, Chasm Communications, Inc. provides its clients with access to a number of stock images that can be used in its e-mail campaign. These images are the property of Chasm Communications through a royalty-free stock photography subscription Chasm maintains. Chasm can also include images (.jpg, .gif, .tif or .png format) provided by the client.

Design Types

Chasm designs custom HTML e-mails in a variety of styles (newsletter, advertisement, standard communications) to fit the purpose and requirements of the e-mail type your require. We utilize the information gathered during the design process, the corporate style utilized in other marketing materials/coordinating campaigns and your e-mail content to guide the look and feel of your custom layout. It is important to note, that an e-mail template differs from a web site template. An e-mail template has a simple layout with a relatively low amount of graphics to ensure fast e-mail loading and proper rendering and delivery. The complexity of your design and coding drives the cost to create the custom HTML e-mail design. Contact us to receive a custom quote for your e-mail marketing project.

Standard Size

Chasm uses best practices for designing e-mail campaigns that will properly display in the preview panes for standard e-mail clients. Therefore, we design our e-mail campaigns to be between 550px and 650px wide. The height changes based upon the specific content, use, and requirements of each campaign.

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