Jennifer Williams, president of Chasm Communications, is an innovative and creative leader with over 20 years of experience building and executing on strategies to capture ideas, set goals and objectives, and transform them into high-impact results.
With an extensive background in advertising, marketing and management, Jennifer brings a multidiscipline approach to the UI/UX design process. For the past 10 years, she has been leading teams comprised of usability professionals, designers, and front-end developers to build usable and visually appealing websites and applications that balance the needs of both the business and their users. When engaging on a project, Jennifer works closely with all members of the project team – from senior executives and stakeholders to business analysts, developers and designers – in order to translate the business and user requirements into user-centered designs that conform to usability and human interaction principles and best practices.
Jennifer is a graduate of Stetson University in Deland, FL where she received her Bachelor’s degree in Business Administration. She is UX certified by the Nielsen Norman Group (NN/g) with specializations in both UX management and interaction design, and is currently working towards her NN/g UX master certificate, held by only 156 worldwide as of June 2018. When she isn’t solving a user experience problem, Jennifer can be found outdoors golfing, swimming, boating, or exploring a far-away place on her bucket list with her husband.